Officials at the Motorsports Hall of Fame of America wanted an upgraded projection system to bring in more fans than ever to its new home at Daytona International Speedway, the home of the so-called Super Bowl of NASCAR every February.
They asked Electrosonic to design, install, program and commission projection and AV equipment for the Robert E. Petersen Theatre and the Great Moments exhibit. The Motorsports Hall of Fame touts itself as “the only hall of fame encompassing the entirety of American motorsports, including cars, motorcycles, off-road vehicles, powerboats and airplanes.” Originally located in Novi, Mich., the facility relocated to the Daytona International Speedway in 2016.
Electrosonic replaced the aging projector in the Petersen Theatre with a 12,000-lumen Christie HD laser phosphor projector, which displays three looped videos on the screen. The videos showcase the Speedway and the 2017 Daytona 500, welcome visitors to the Hall of Fame and pay tribute to Robert E. Petersen, who headed an auto-themed publishing empire that included Hot Rod and Motor Trend magazines.
“The new projector fills the screen with stunning, bright images,” says Electrosonic project manager Fred Davidowitz.
“By replacing equipment at the end of its lifecycle, we were able to shrink almost a full rack of gear to just about one-quarter of a rack,” says Davidowitz, who programmed the new Crestron control system.
Electrosonic upgraded the sound system that plays racing-themed music for visitors following the queue line ramps up to the Petersen Theatre. They installed 14 QSC surface-mount speakers to boost the audio experience en route to the theater.
The Great Moments exhibit is a small theater with bench seating featuring a 30-minute looped video on the lives and careers of famous figures in motorsports history. Electrosonic outfitted it with a new Panasonic HD projector and BrightSign HD media player. The exhibit is a stand-alone system that is automated to turn on and off with a built in scheduler within the media player.
As part of the installation, Electrosonic future-proof the theaters by including other potential presentation sources and new control parameters, such as lighting control.
JRA (Jack Rouse Associates) refreshed the MSHFA’s exhibit space, providing the complete planning, design, project management and art direction.