If you’re Jaguar and you have a signature, identifiable look, yet you’re departing from that look for the debut of your first-ever SUV…
You kind of want to show it off in spectacular fashion.
Increasingly these days, that means turning to projection mapping.
The luxury vehicle manufacturer debuted F-PACE at Sydney Australia’s The Art of Performance with an immersive projection mapping and LED installation at Martin Place as part of Vivid Sydney.
TDC – Technical Direction Company uses creative technology to showcase visual concepts by creative communications agency, Spark44 Sydney and multimedia design and animation by Spinifex Group. TDC’s system designers mapped the Jaguar F-PACE SUV in video projection.
10 Photos of Various Projection Mapping Designs on Jaguar F-PACE SUV
The audience gets to initiate the showcase by pressing a large “Start” button. The vehicle is showcased on an angled podium against a diamond-shaped LED video wall. Both technologies work together to create an 11-by-8-meter canvas.
“The display has full automation, monitoring and interactivity, Spinifex used Cinema4D and 3D Studio Max to create the amazing visual content,” says Cyril De Baecque, managing director at Spinifex Group.
The project is unique in its combination of technology within a public place, adds Anthony Pellizzari, TDC technical project manager.
“This is a first for an audience to experience this type of technology in an outdoor public space. They can interact to fully become part of the experience. Gauging the public reaction so far, the use of technology and creative behind it seems to really appeal to all ages.
Want to Find the Top Manufacturers in 59 Product Categories?
Get access to our annual guide to the manufacturers and service providers that cater to commercial integration firms.
Click here to download CI’s 2016 Buyer’s Guide.
“This project gave us the opportunity to demonstrate our technical skills in mapping geometric objects. The added dimension of surrounding the car with LED really adds depth of field, and complete automation really lets us stretch our technical skills. We are really happy with the results.”
Read Next: This Is, By Far, The Most Exciting a Reading Room Can Possibly Be
