How AV Innovation Is Artfully Adding to Museum Attractions

Portable planetariums, pro-sumer products and social media help museums earn bigger bang for fewer bucks

With high-profile events like Art Basel in Miami, and a seemingly inexhaustible supply of urban “art crawls,” it’s not surprising that the art museum sits atop that category, comprising 42 percent of the museum segment, according to an industry analysis by market researcher IBIS.

But the reality is that museums in general have been experiencing growth in recent years. That same study finds that museums of all types generated $10.6 billion in revenue last year and that number is expected to continue to grow at nearly 2 percent a year.

Art museums may dominate, but historical and science & technology museums, with market shares of 22 percent and 19.7 percent, respectively, make up a substantial part of this expanding category — and these categories are especially reliant on AVL (audio, video, lighting) systems for visitor engagement and differentiation.