Before everyone gets upset with me, I’m not suggesting you send every function overseas, just the business processes that aren’t core competencies so your business can focus on what you do best. Areas like IT, marketing and accounting often come to mind, but there are plenty of areas that an integrator can outsource to become laser-focused on their market makers.
Challenge to Integrators: Find Your Telemachus
You might not know that in Homer's Odyssey, Mentor is Telemachus' teacher. But if you know a lot about the AV integration industry, you should mentor somebody.