When it comes to understanding a message it always helps to consider the messenger.
Typically when those of us in the AV industry learn about new products the messenger is the company that makes those products, their public relations representation or a media outlet that may or may not receive some kind of advertising support from the product maker.
At Commercial Integrator our annual end-of-year product coverage uses a different crop of messengers. We reach out directly to select, trusted sources at integration firms and ask them one simple question: Can you think of a product that has made a significant impact on your business or your approach to system design during the past year? If a product springs to mind, we ask them to explain the significance.
We don’t promise that the 2015 CI Impact Products is a list of the best products unleashed on the AV integration market in the past year. We just promise concrete examples of how 12 products made a difference for these integrators.
You never know — you might uncover a solution that will make an impact on your business in 2016.
