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A Case for Showrooms Making, Not Wasting, Money
Hard to envision technologies like unified communication and collaboration lend themselves to showroom selling, but the long-abandoned showroom concept is beginning to -- slowly -- re-emerge.
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What’s Killing the AV Relationship?
A lesson for integrators, consultants, manufacturers and technology managers struggling to navigate the AV world.
The standard cost-benefit analysis of ROI doesn't work in all situations, especially with the technology space changing so rapidly today.