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How Billboards went from ‘Visual Polution’ to a Stunning Rear-Projection Mapping Display in Brazil
With help from Christie and Founders, a Brazilian integration company, Citibank’s flagship branch Nova Faria Lima in São Paulo installed the largest rear-projection mapping display in Latin America and the city's only billboard.
While most of the focus is on the athletes in Rio, many behind-the-scenes innovations have improved the experience for attendees and safety for all involved.