Australian Mall Rotating Video System Weighs a Svelte 1,433 Lbs.

Getting an enormous rotating video display below a target weight provided a hefty challenge. Check out the NanoLumens solution.

CI Staff

You know your video goals are lofty when your biggest concern is how much your giant, dangling, rotating video display will weigh.

That was the case for Australian-based Digital Place Solutions (DPS), which created a video solution for The GTP Group‘s newly renovated Charlestown Square Shopping Centre in Newcastle, New South Wales.

The solution created for the space would have to work without requiring expensive structural work on the existing roof, according to Dwight Hodgetts, The GPT Group’s Charlestown Square general manager.

The existing roof structure of the Charleston Square center required the team to design and engineer a rotating solution that would weigh less than 1,000kg, or 2,204 pounds, so that it could be suspended from the existing ceiling of the shopping center’s main glass atrium, according to DPS director Gerry Thorley.

Charlestown Square NanoSlim from NanoLumens on Vimeo.

“Working with Salt Lake City, Utah based Dynapac Rotating, we succeeded in going far beyond what the weight limit would allow,” he says. “We created an integrated rotating solution that weighs a total of only 650kg, or 1,433 pounds! It’s a solution that is 50 percent lighter than similarly configured conventional solutions, creates a larger display surface area for sponsor messaging, and is three-times thinner than a traditional solution.”

The result is the first NanoLumens rotating system to be installed anywhere in the world.  It is comprised of a double-sided 4MM portrait format display measuring 2.44m Wide X 4.27m High (8-feet W X 14-feet H) that is discretely coupled directly to the top of the rotator.

In order to ensure a seamless fit, the newly developed Dynapac rotator was shipped to the NanoLumens design center in Georgia and the LED display was designed and engineered specifically for the rotator.

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“We had three very specific needs that needed to be addressed with this solution,” Thorley emphasizes. “The existing roof structure, the need for a rotator, and the need for a suspended design required us to completely re-think the conventional wisdom about weight and rotator integration. Many other customers are now going to benefit from what we achieved for this project.”

The world’s first rotating NanoLumens LED display was installed and fully operational for the July 14, 2016 opening of the center’s first H&M store, located directly adjacent to the new display.

According to NanoLumens VPof strategic accounts Almir DeCarvalho, “We approach every project from the perspective of each client’s unique needs. The new Charlestown Square rotating display demonstrates how NanoLumens works with its partners to redefine conventional wisdom. For Charlestown Square, we created a next-generation integrated display/rotator solution that is significantly lighter than anything else currently available on the market. I am sure that this achievement will benefit other NanoLumens customers around the world.”

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