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Inside Sensory Technologies’ Secrets to Mid-Market Success
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17 Tips for Winning Over Customers’ IT Directors
View the recording of this previously LIVE webcast from November 30th where integrators will learn to understand concerns of their customers’ IT directors and overcome with well-thought-out solutions.

Event Date: November 30, 2016
Start Time: 2:00PM EST
Moderated By : Tom LeBlanc, Editor-in-Chief, Commercial Integrator, Guest Speakers : Dan Helfrick, Z-Band; Mark L. Peterson, Shen Milsom & Wilke LLC; Joseph Arena, Yorktel

It’s not about tricks.

IT directors have legitimate reasons to be concerned when considering a system installation that would live on or affect their company’s network in any way.

Think about it.

An organization’s network is its lifeblood. It represents its productivity and efficiency.

IT directors and IT departments are responsible for making sure that nothing slows down, halts or negatively impacts that network. Their reputations and their jobs are at stake.

However, all organizations need video communications, audio, security and automation.Integration firms need to be able to put IT directors’ concerns at ease when proposing, designing and installing these solutions.

Again, it’s not about tricks to getting around their concerns. It’s about actually understanding their concerns and addressing them.

The goal of this free Commercial Integrator Webinar, 12 Tips for Winning Over Customers’ IT Directors, is to help integration firms better prepare themselves to propose and design systems in an IT environment and for IT directors.

Moderator Tom LeBlanc, editor of CI, will garner tips from manufacturers, integrators and consultants on best practices for blending AV with IT. For instance, Z-Band’s Daniel Helfrick will address concerns related to proliferation of video living on organizations’ networks—a focus for organizations of all types in all markets. 

We all have the same goal—for organizations to benefit from dynamic solutions that will improve their operations while maintaining the integrity of their networks – and this free webinar will help everybody get there.

By viewing this webcast you agree and acknowledge that your CI registration information may be passed to our third-party sponsor who may elect to communicate directly with you about their products and services.

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Genesis Acquisition of Edcom Tells Tale of Two Companies

That Edmonton-based Genesis Integration now has most of Ontario covered with London, Ontario-based Edcom Multimedia acquired is only half the story. $40 million Genesis Integration scoops up assets of $6.5 million Edcom Multimedia, demonstrating one firm poised for growth in a market that is spitting out those that are not.

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Recent comments

Great article, Tom!
Sensory is a great company with smart leaders!

Posted by Kevin Groves on 2017 01 18 · commented on
'Inside Sensory Technologies' Secrets to Mid-Market Success'.

This is all relevant here and now the industry is changing and either be in the know or left behind. Transformation…

Posted by Home Theater San Diego on 2017 01 05 · commented on
'9 Predictions That Will Undoubtedly Impact Your Business by 2021'.

Phil, you are making an important position. 

This industry is too much about dazzling customers…

Posted by Tom LeBlanc on 2016 12 27 · commented on
'2017 CI: State of the Industry Report'.

“Our industry is about creating wonder and experiences. We’ve become a strategic asset, but IT was…

Posted by Phil c on 2016 12 25 · commented on
'2017 CI: State of the Industry Report'.