Integrators, as technology enthusiasts, tend to get pretty excited about the prospect of selling digital signage, a category with seemingly endless growth potential. Customers, however, aren’t always as enthusiastic. .

When integration clients lay out money for a system they like to feel confident that their investment will bring in new business or at least save money in the long term. Linda Hofflander of Samsung Electronics America offers integrators a primer on how to determine digital signage ROI.

Meanwhile, once digital signage systems are deployed customers are often overwhelmed by the prospect of managing content. Screenfeed’s Pete Erickson educates integrators on how to help customers control their own content.

This CI Business Series whitepaper enlists two digital signage industry professionals to solve two major obstacles when it comes to building a digital signage integration business: how to help clients manage content and how to determine clients’ return on investment.

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