How does a provider of managed IT services grow its business? The answer lies in the adage “jack-of-all-trades, master of none.” Specialization is the key. To achieve sustainable growth, consider using targeted, vertical market-specific marketing that fits the particular expertise of your organization. A vertical market is a group of similar businesses that engage in the same professional service (for example legal or accounting) or trade (for example construction or manufacturing). Vertical markets provide managed IT services providers with the ability to focus on building expertise and credibility in particular industries or types of businesses, so they can direct sales and marketing activities where they will be most effective.
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