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P A R T N E R   C O N T E N T
How IT Solutions Providers Can Grow Through a Targeted Approach to Marketing and Sales
IT Pays to Specialize in a Vertical Market. Vertical markets provide managed IT services providers with the ability to focus on building expertise and credibility in particular industries or types of businesses, so they can direct sales and marketing activities where they will be most effective.
White Paper


ConnectWise: IT Pays to Specialize in a Vertical Market

How does a provider of managed IT services grow its business? The answer lies in the adage “jack-of-all-trades, master of none.” Specialization is the key. To achieve sustainable growth, consider using targeted, vertical market-specific marketing that fits the particular expertise of your organization. A vertical market is a group of similar businesses that engage in the same professional service (for example legal or accounting) or trade (for example construction or manufacturing). Vertical markets provide managed IT services providers with the ability to focus on building expertise and credibility in particular industries or types of businesses, so they can direct sales and marketing activities where they will be most effective.


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Recent comments

Craig,

Kudos on the article, and to Infocomm.  The user reviews will make AV-iQ much more valuable,…

Posted by Mark Coxon on 2013 05 20 · commented on
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Mordy,

PrimeView is shipping Displays with HDBaseT embedded, Panasonic & Orion demonstrated products…

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Micha,

My research has led me to believe that all the extender companies are clearly on board with…

Posted by Mordy on 2013 05 03 · commented on
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I am sorry I haven’t gotten back to your response to my comments on the Marathon article.  All…

Posted by Disgusted! on 2013 04 29 · commented on
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