Before you try to solve a client’s problem, it’s important to take time up front to make sure you fully understand it. One way to do this is by using the Pain Chain, a sales tool that can help you map pain points throughout an organization. This paper will explain what a Pain Chain is, how it works and how to use it as a successful sales strategy. This paper also includes a worksheet that you can use to map out a Pain Chain for your clients. When used correctly, the Pain Chain becomes a useful tool that can help you strengthen your relationship with your clients.
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