We’re not being sarcastic when we say “supposedly $14 billion digital signage industry.” That is a legitimate prediction from Global Industry Analysts, which expects the global digital signage market to reach $13.8 billion by 2017.
For many integrators, however, “supposedly” probably hits home because many in the commercial integration industry struggle to figure out how they can benefit from the promising product category growth.
That industry growth is happening right before Chris Gibbs’ eyes, says the producer of Digital Signage Expo. “Integrators have a huge opportunity here if they are willing to invest in it and get educated in it.”
This Commercial Integrator Solutions Series Whitepaper provides some valuable steps for integrators looking to rise with the meteoric digital signage integration market. After all, Gibbs says, “if integrators don’t capitalize, someone else will.”
Good article. I’d add something to Tom’s observations:
The real “doughnut”…
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