Perception is Reality: Reflections from Sales Pros on 2023
Alan C. Brawn of Brawn Consulting opines that sales, in today's climate, needs to focus on adding value
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Lighthouse Expects to Break Through Direct View LED Clutter at InfoComm 2018
AV industry consultant Alan Brawn of Brawn Consulting sees Lighthouse direct view LED displays as a strong option
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Selling 4K: Can Your Customers Even Tell the Difference?
A recent webinar from Brawn Consulting explains how the eye sees 4K and what that means for selling
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From Craft to Engineered: Today’s Complex AV Mounting Industry
Alan Brawn, principal of Brawn Consulting, discusses the transformation of AV mounting over the past two decades.
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Supply Chain and Uncharted Waters
The possibility of new tariffs could have a significant impact not only on consumer prices but also on
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It’s Time to Be of Service with Managed Services
Managed services are forecast to outperform almost every other technology category over the next seven years. How do
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Nobel Prize in Physics Awarded to ‘Godfathers of AI’
The 2024 Nobel Prize in physics has been awarded to John Hopfield and Geoffrey Hinton for their fundamental
InsightsScience Fiction is Becoming a Reality
Quantum computing may just be the solution to “if only…” challenges that stem from the onslaught of data
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The Most Important Differentiation
People deal with companies that meet their needs as effortlessly as possible, and people engage with those whom
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The Here, Now and Science of Quantum Computing
Alan C. Brawn paints a compelling picture of how quantum computing will have a seismic effect on the
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