Like many, my schedule was packed at ISE 2018, day 1. In this second episode of AV+, the new pro AV podcast from Commercial Integrator, I briefly recap my takeaways from the day.
Just like Integrated Systems Europe managing director Mike Blackman predicted in the show’s first episode, the floor was practically littered with examples of a good old-fashioned definition war.
Listen to this mini episode of AV+, recorded fresh from the show floor at Integrated Systems Europe 2018:
4K, 8K, & Even 16K Crowd the ISE 2018 Show Floor
Video wall after video wall… Matrixed, projection mapped, or otherwise, there were tons of competitors vying for eyeballs with eye-popping displays and projections — some of the former as large as 16K!
Solutions from ZeeVee, Gefen, and many others presented solutions for 4K and higher on distribution over IP.
AV over IP Isn’t Just Up-and-Coming… It’s Practically Unavoidable!
AV over IP made serious breakthroughs at last year’s InfoComm, where it was lauded as finally having freed itself from former tabboo.
But now, not only is it far from tabboo; it seems critical to the future of video integration. I saw this in the hundreds of booths with AV over IP solutions, yes, but I also heard HDBaseT Alliance and SDVoEevidence of this in constant chatter about the .
Gefen’s 29 new “Generation 2” KVM extension over IP solutions allow up to 16×16 video walls and 4K/1080p concurrently on a single output.
ZeeVee supports less than a .1 millisecond of latency, while its new management platform automatically finds encoders and decoders on a network.
These solutions wouldn’t exist if it weren’t for a huge, industry-wide lean towards AV over IP.
…So When Will Integrators Double as Video Content Producers?
There are plenty in the AV integration industry that don’t want to hear it — but ISE 2018 is doing little to dissuade us from our contention that more integration firms need to be offering their customers content creation services. We’ve even called digital signage content creation the “secret to profitability.”
We get it. It’s a different skill-set. However, many integration firms recognize that the reason their customers are investing in video solutions — video walls, displays, video distribution — isn’t because they love the hardware; they’re excited about possibilities around video content. AVI-SPL, for instance, acquired an established video production company in order to position itself to solve its customers’ evolving content creation needs.
At ISE 2018, integrators’ content creation options are expanded. Listen as we explore in AV+.
