QSC is opening its EMEA headquarters in Sinsheim, Germany this summer.
The new QSC office “will serve as the management and support hub for its systems business in the Europe, Middle East, Africa and SAARC sub-regions and is a central element to the company’s international growth strategy,” according to the QSC press release.
“Establishing a regional headquarters in Europe brings us closer to key geographic markets and enables us to expand in-region services to better serve our distributors, channel partners, influencers and end customers,” says Markus Winkler, managing director of QSC EMEA.
“QSC maintains a leading position in North America as a solutions provider for corporate meeting rooms, hospitality, large-scale performing and sports venues, government applications and more,” said Markus Winkler, senior VP of QSC systems and managing director of QSC EMEA.
“Establishing a regional headquarters in Europe brings us closer to key geographic markets and enables us to expand in-region services to better serve our distributors, channel partners, influencers and end customers,” said Winkler.
“The corporate AV&C systems market is of particular focus to us. Given the ongoing convergence of AV and IT, multinational end user clients increasingly expect closer ties with manufacturers to inform better long-term investment decisions. Additionally, they look to us to help coordinate multinational and global AV&C deployments with their chosen, qualified channel partners.”
Shifting Things Around
In addition to the European headquarters in Germany, QSC EMEA will open sales and business development offices in the United Kingdom and Germany on June 1, establishing a local presence in two of the largest and most influential AV&C markets in Europe.
At the same time, QSC EMEA will end its long-term distribution cooperation with Shure Distribution UK and Shure Distribution Germany, according to the press release.
“For many years, QSC had a long-standing and excellent partnership with both Shure Distribution companies,” said Peter James, managing director of Shure Distribution UK, in the QSC press release.
“Because of this strong partnership, QSC has grown into a leading technology brand in Germany and the UK. QSC and Shure remain complementary, class-leading brands that collectively provide exceptional end user value. We will work closely with QSC in the coming months to ensure a professional and seamless transition for our customers in these regions.”
While QSC will change its distribution approach for the systems business in EMEA, distribution channels for its Live Sound and Cinema businesses will remain unchanged.