Top 5 Retail Market Integrators, slide 5

PlayNetwork was tasked with bringing the beach to retailer Hollister’s environment. Needing more than just props and video footage, PlayNetwork conceived a live 24/7 video feed from the famous city pier in Huntington Beach, CA. a.k.a. Surf City, USA. With high-quality technology, partners, and production gathered from across the globe, it captured the live surf scene from customized pier-mounted, beachfront cameras and then distributed it via private satellite and secure network to over 500 domestic and international Hollister locations. The striking digital video experience, a 5ft x 5ft, nine-monitor panel has turned the store into a place to hang out and added authentic dimension to the space. The finishing touch was branded on-screen messaging with Huntington Beach time and temperature.

Return To:

Top 5 Retail Market Integrators