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Serious Suggestion: Integrators Should Consider Offering ‘Free’ Trials

By eliminating barriers to entry, confident integrators can sell services the way today’s customers actually buy.

Integrator to Customers: Time to Update Your Old-Fashioned Digital Signage

Digital signage isn’t new anymore. Brock McGinnis explains Westbury National’s strategy for updating outdated digital signage solutions in 2014.

Why Many Integrators Struggle to Sell Digital Signage

Westbury National’s Brock McGinnis speculates that integrators are too focused on technical bells and whistles for most digital signage customers’ liking.

Share Your Knowledge, Help 17-Year-Old AV Guy

Teenager Will Flavin talks about the challenges, rewards of balancing life as high schooler and lighting programmer.

Why Twitter Makes Your Employees More Productive

You cannot ignore the importance of building a social network. Good news is, it’s easier now than ever.

Timing Right for Microsoft Exhibiting at InfoComm

The IT giant exhibiting at the once AV-centric event reflects the opportunities IT-savvy AV integrators have, according to CompTIA.

Obama Pushes for WiFi in All Schools

Apple, Sprint, AT&T, Autodesk, Microsoft, Verizon part of $750M commitment to bring WiFi to schools through ConnectED initiative.

Lessons from Valet Guy: A Customer Service Clinic

How the Four Seasons, hosts of NSCA Business & Leadership Conference, can help integrator attendees from leaving money on the table.

How to Earn Higher Marks from Your Customers

Dealing with large-scale companies often requires displaying the appropriate communications and understanding, to go with the usual problem-solving expertise.

6 Steps to Legal IT Services Success

Integrating technology into law firms can present unique challenges. Here’s a cross examination.