All Blogs Content

Let’s Stop (Publicly) Complaining about Our Customers

The integration industry has taken to "publicly shaming" our clients via Twitter and sharing of stupid customer quotes. This isn’t good for anybody.

Design Build: Analyzing Expectations vs Deliverables

To protect margins on design-build projects, integrators can enlist these four tips for managing the expectations versus deliverables gap.

Digital Signage Is More about ‘Engaging’ Than ‘Solving’

Too many designers neglect ‘emotional center’ when looking at whether work is successful.

5 Tips for Creating Unparalleled Customer Experiences

All companies claim that customer support is a top priority, but how many are reinforcing these steps to create better experiences?

What’s Your Digital Signage Strategy?

Digital signage has been a big enough category to warrant a trade show since Digital Signage Expo launched in 2004. So why is it taking you so long to develop a strategy?

Serious Suggestion: Integrators Should Consider Offering ‘Free’ Trials

By eliminating barriers to entry, confident integrators can sell services the way today’s customers actually buy.

Integrator to Customers: Time to Update Your Old-Fashioned Digital Signage

Digital signage isn’t new anymore. Brock McGinnis explains Westbury National’s strategy for updating outdated digital signage solutions in 2014.

Why Many Integrators Struggle to Sell Digital Signage

Westbury National’s Brock McGinnis speculates that integrators are too focused on technical bells and whistles for most digital signage customers’ liking.

Share Your Knowledge, Help 17-Year-Old AV Guy

Teenager Will Flavin talks about the challenges, rewards of balancing life as high schooler and lighting programmer.

Why Twitter Makes Your Employees More Productive

You cannot ignore the importance of building a social network. Good news is, it’s easier now than ever.