It was blockbuster news for the commercial integration industry in 2012 when Extron announced that it would no longer exhibit at InfoComm’s North American trade show.
The manufacturer was, after all, a major exhibitor with a large show floor presence and a party that seemed to pull the industry together each year.
Extron was focused on shifting some of those marketing and educational efforts toward regional outreach including opening several training facilities.
With InfoComm 2015 underway, let’s revisit VP of sales and marketing Casey Hall’s response when earlier this year CI editor Tom LeBlanc asked him to reflect on the decision Extron made three years ago:
Here is Hall’s entire interview:
