5 Strategies for Selling and Renewing Service Plans, slide 0

#1. Understand what you are really selling: peace of mind.

Whether it is for security or assured network uptime during critical periods, the customer is ultimately buying peace of mind. Focus on discovering this key unstated need during the initial discussions with the customer, and build your differentiating service offering and proposal around this requirement.

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5 Strategies for Selling and Renewing Service Plans