According to InfoComm, about 30 percent of its membership is based here in North America, however about 75 percent of AV opportunities are overseas.
This means there is an untapped market, or several untapped markets, says CI editor-at-large Craig MacCormack, who wrote about this issue in the recent article, Global Expansion Strategies: An Integrators’ Guide to World Domination.
Especially as we approach ISE 2016, which is likely to break 60,000 in attendance after setting attendance records for the past several years, it’s a good time to start talking about going global. Whether you align with the Global Presence Alliance or go it alone, it might be a good move for your company in the near future.
Hear more from CI editor Tom LeBlanc and editor-at-large Craig MacCormack:
