10 Wacky Uses of Digital Signage, slide 0

In Barcelona, T-Mobile implemented an ad campaign that is part-digital signage, part-smartphone and part-live action Angry Birds. People on the street can pick up a smartphone to start playing the popular game and see it on a large digital sign. When the flying, slingshotted bird reaches the edge of the display screen, a “real” one shoots out from behind the screen.

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10 Wacky Uses of Digital Signage