12 Hot Digital Signage Products You Might’ve Missed from DSE 2017, slide 6

One of the ways that digital signage experiences may improve after DSE 2017 may be by more companies embracing force sensing in interactive touch displays. At least, U.K.-based manufacturer Zytronic hopes it will.

That means the degree of force with which you touch a touch-interactive display will trigger levels of engagement. In a map, for instance, a more forceful touch might zoom in on a location. In other instances, it more or less forceful touches may simply lead different layers of content.

“Force, pressure or ‘Z-axis’ sensing brings a new dimension of interaction to touch screens, giving businesses a way to enrich the customer interaction in retail, gaming, financial, industrial and other commercial touch screen applications,” says Ian Crosby, VP of sales and marketing, Zytronic. “Force sensing is especially useful when used in combination with Zytronic’s multi-touch technology, exceeding what is possible on all but the most advanced tablets and smartphones. We successfully brought to large-format screens a technology that, until now, was used only in consumer electronic devices.”

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12 Hot Digital Signage Products You Might’ve Missed from DSE 2017