Crowd Insights Tool Will Help Venues Manage Social Distancing Post-Pandemic

GlobalReach Technology product uses public WiFi networks to collect anonymous location, volume and movement data to help venues maintain safety.

CI Staff Leave a Comment
Crowd Insights Tool Will Help Venues Manage Social Distancing Post-Pandemic

GlobalReach Technology has launched a new tool “to help to manage safe social distancing as offices and venues reopen after lockdown.”

Crowd Insights “uses existing public Wi-Fi networks to collect anonymous location, volume and movement data, even without user authentication,” according to the company announcement.

“Preset limits identify crowding, triggering alerts to help the venue proactively manage social distancing and keep customers and staff safe,” according to the GlobalReach announcement.

GlobalReach Crowd Insights uses data from devices and other wearables “to monitor, predict, alert and notify with real-time alerts when thresholds are breached,” according to the company announcement.

“This helps to identify mass gatherings, traffic pinch points, queues, over-capacity that could risk public health, and to find ways to reduce crowding before it becomes a problem,” the GlobalReach announcement says.

Offices can also use the tool to manage social distancing as workplaces reopen. The Crowd Insights tool “provides proof that employers are taking steps to responsibly maintain staff and customer safety and meet government guidelines,” the Globaleach announcement says.

How Crowd Insights Works

Alerts, real-time and historic reports are delivered through the Crowd Insights dashboard. The information can also be shown on digital displays for citizens, customers, passengers and others to take their own action.

The information “can provide long-term understanding of volumes, dwell time and movement, to support security, safety and commercial planning, such as adding more transportation on a popular route, changing traffic flows in a shopping center or opening times for a venue.”

“Our customers are keen to reopen, and in some countries retail venues are already back to 40% of normal time footfall, but their priority is that their staff and customers are confident that safety measures are being taken,” said GlobalReach Technology managing director Chris Bruce in the company announcement.

“This is a valuable way to use existing public WiFi networks, to help proactively protect staff, customers and the public so that they can reopen faster, start to trade and see revenue again,” he said.

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!