AVIXA Introduces Live Events Experience (LEX) at InfoComm 2020

Growth of live events vertical market leads to dedicated feature tied to AV technology through live performances and behind-the-scenes access.

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InfoComm 2020 will introduce the Live Events Experience (LEX) when North America’s largest pro AV show returns to the Las Vegas Convention Center June 13-19.

This new show feature “will present a breadth of AV technology in live events through innovative performances and provide behind-the-scenes access to an interactive tech playground for attendees to test event activations,” according to the AVIXA announcement.

The Live Events Experience stage lineup will also include conversations with technology professionals on topics ranging from the surge of AV adoption in esports to overall trends in the performance and entertainment world, the announcement says.

“Pro AV plays a significant role in creating exciting live experiences,” said AVIXA senior VP of expositions and events Rochelle Richardson, in the association announcement.

AVIXA research shows that live event solutions are expected to reach $33.7 billion in revenue globally by 2024, which is why InfoComm will enhance its Live Events Pavilion.

“Event producers for concerts, theater performances, and corporate events come to InfoComm to see the latest advancements in lighting control, video projection, audio, and so much more. The Live Events Experience will be the stomping ground for them to get inspired.”

Live Events Experience

Inside the Live Events Experience

In addition to an array of discussions with technology professionals, the LEX stage will feature live performances throughout the week. On Thursday, June 18, the dance performance group iLuminate, a finalist on America’s Got Talent, will take the stage.

iLuminate mixes wearable LED technologies with choreography performed in the dark to create the ultimate performing arts experience.

Founder Miral Kotb has programmed iLuminate’s technology for Grammy-winning musicians Christina Aguilera, The Black Eyed Peas, and Death Cab for Cutie, and shows such as Dancing with the Stars and the American Music Awards.

Kotb was a keynote presenter at AVIXA’s TIDE Conference at InfoComm 2019. AVIXA will announce more performers joining the LEX stage in the coming weeks.

InfoComm is also hosting a half-day Live Events Conference on Thursday, June 18, which will focus on the rapidly changing corporate events landscape and how AV professionals can adapt to the growing demands.

Click here to learn more about the InfoComm Live Events Experience. Registration opens Feb. 11, 2020.

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