Dream Chip AtomOne mini AIR cameras played an integral role in the broadcast production setup of Super Bowl LV in Tampa, Fla., in early February, which delivered the game to 96.4 million viewers worldwide.
Two AtomOne mini AIR cameras were integrated into the line-to-gain wireless pylons, small, portable pylons that are positioned at the constantly-moving scrimmage “line to gain” or first down marker. The team needs to advance the ball past this mark in order to secure a first down.
Positioning cameras here facilitates game shots which are immersive, action-packed and laden with emotion, but from a technological perspective calls for something compact, lightweight and robust, without compromising on image quality.
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Dream Chip pylon cameras were selected by 3g Wireless – equipment and services provider to Super Bowl broadcaster CBS – because of their ability to meet this criteria. The AtomOne mini AIR camera weighs in at just 45g, with measurements of approximately 30x30x18mm.
With an S-mount lens providing Full HD quality resolution, the AtomOne mini AIR is perfect for getting right down to the level of the action – providing both a wide angle lens but also the capacity to pick up the finest of details.
Additionally, the AtomOne mini AIR 10bit HDR facilitates a depth of color, offering improved image quality through higher contrast and the reduction of shadow and blowout.
Aside from the technical specification of the cameras and the image quality that they deliver, another key consideration was integration.
The nature of the Dream Chip AtomOne range is to be complementary to existing larger-scale camera setups – providing unique angles and unusual perspectives that complement the ‘workhorse’ functions of more conventional broadcast cameras.
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The Dream Chip pylon camera’s ability to achieve seamless integration is key – particularly through immaculate color matching which eliminates any need for adjustment in the studio.
The AtomOne mini AIR Line To Gain wireless cameras were also integrated with a CyanView controller for precision and intuitive colorimetric control.
“Dream Chip cameras have helped us to innovate in the way we approach sports production, and broadcaster CBS was amazed with what we delivered,” said 3g Wireless business development and sports operations Gordon Capaccio.
“The level of detail the cameras granted was incredible. You could see every blade of grass. It was like standing on the sidelines. It offers a new way of looking at production – both literally and metaphorically,” he said.
“Audiences are able to see so much more in terms of action and emotion, due to both the quality of the camera, but also the versatile ways it can be deployed,” said Capaccio.
“We are so pleased with how well things worked out,” said AVBB’s Tommy Goodson, who oversaw the relationship between Dream Chip and 3g Wireless.
“The AtomOne mini series cameras shows just how much potential there is to really push boundaries in sports production – not just for the Super Bowl but across the entire NFL,” he said.
“The prestige of being involved in a production as momentous as the Super Bowl is obviously fantastic,” said Dream Chip sales director Stephane Ducobu. “It’s the perfect setting to demonstrate to the market just what our cameras can bring to a production.
“The rules of American Football may still be a mystery to most of us on this side of the Atlantic, but we definitely know how to bring it to life on the screen,” she said.
