In the past Cleerline Technologies has shared a booth at InfoComm, but at InfoComm 2019 it will be on its own in booth No. 3189. That’s significant, says Cleerline managing partner Rick Sant, because it provides the company with an opportunity to show its complete line of products.
Instead of “little bits and pieces,” Sant says in a video interview with Commercial Integrator, “now you’re going to be able to come in and experience what Cleerline has to offer.”
It’s not just the transition to its own booth. Cleerline also expects to see a shift in the conversations with integrators during InfoComm 2019.
In the past, trade show conversations with dealers were often about “the future,” Sant says. Fiber always seemed to be a connectivity solution that integrators tended to keep at arms length — talked about but not always implemented.
“The key takeaway now is that fiber is now,” Sant says. “There is no avoiding it. Fiber is being implemented everywhere in the industry. It has to be to solve our issues with 4K video [and] our networks. It’s no longer something that you can put off. You have to be installing fiber and utilizing it in your systems now.”
Related Quiz: This 4-Question Quiz Proves Optical Fiber Outperforms Category 5 and Category 6 Cables
We’re not suggesting the complete and total replacement of Category 5 and Category 6 cables from all AV systems. We are insisting, however, that most AV system designers and technology folks can benefit from learning more about the benefits of optical fiber connectivity.
The AV integration industry is just starting the realize those benefits of fiber versus that of Category cables. They’re understanding that for long runs between equipment headends – think large residential projects and so many commercial applications – fiber just makes more sense.
It’s not just about the distance though.