5 Reasons For Integrators To Be Thankful This Year

You Know Who Your Customer Is

Some traditional AV integration firms might not like it, but look on the bright side – it’s always good to know who you need to win over.

An IT director or professional is now the biggest decision maker within a client’s organization, according to one-third of CI‘s State of the Industry survey respondents, far outpacing facilities managers, construction, general contractors and all traditional point persons.

In fact, as the role of IT increases, those other parties’ purchasing influence is doing down dramatically, according to NSCA executive director Chuck Wilson.