COVID-19 Update
How These Well-Known AV Companies Got Their Names, slide 3

Aurora 

We chose Aurora as it means new beginnings and is also a natural electrical phenomenon.
Multimedia was added since the beginning of the company we did a lot of programming, which eventually became all manufacturing. We rebranded later and dropped the “Multimedia” from the logo. We are still Aurora Multimedia Corp.”
— Paul Harris, CEO, and Mike Twerdak, COO

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How These Well-Known AV Companies Got Their Names