Integrator Unified AV just dropped those two letters from its name to become Unified Technology. But why would they do that?
They say the branding overhaul is an acknowledgement that the company—and the industry—offers its customers a lot more than just AV today. That’s especially important in an age where “AV” is inherently conflated with another acronym: “IT.”
Unified Technology is far from the only integration firm to change update its branding, though, so we think there’s some substance the position that branding is almost as important as solutions.
On Episode 30 of AV+…
- We speculate on the future of using “AV” to describe those kinds of services. Is it an appropriate client-facing acronym? Does it really tell us anything about what pro AV does for its customers? We’re not so sure that it does.
Stories Mentioned in this Episode
- Unified Technology Systems Rebrand Reflects Broader Offerings Across AV, IT and Security
- AVIXA Rebranding a Prescription for (Good) AV Industry Change
The Commercial Integrator Podcast
The phrase ‘pro AV’ doesn’t do justice to all of the integration crowd, so we at Commercial Integrator wanted to create a pro AV podcast that speaks to all of those areas (and more!) under the umbrella of commercial tech integration.
The host, web editor Adam Forziati, has a background in radio and is looking forward to providing listeners with an entertaining, informative audio forum for all topics affecting the AV industry.
AV+ Podcast Release Schedule
We plan to release a shorter, single-topic episode once every week or two on Fridays (just like this episode). But at the end of each month, we’ll also drop a longer, in-depth episode of the AV podcast with features like Editor’s Desk, CI Monthly News Spotlight, CI’s Project of the Month, and more.
We hope you’ll share your thoughts on Twitter using the hashtag #AVPlusPod !
