Organizations rely on business data to make decisions. Important decisions. Decisions about how to grow their organizations, how to plan their spaces, how to find additional revenue opportunity, and about personnel strategies.
It used to be that time is money, but now that has evolved to data is money.
It follows, therefore, that whatever (or whoever) provides that business data to an organization will be extremely valuable.
Integration firms, because they touch every aspect of their customers’ audio, video, communication, conferencing and automation solutions, are in a unique position to package and present valuable business data.
However, too many don’t take advantage of this managed services opportunity. They often do not see themselves as being in a position to access that information and present it to their customer’s IT directors.
In many cases, that may be a short-sighted mistake.
Here’s the thing … When an integration firm designs, installs and manages solutions for an organization’s meeting and presentation spaces, they’re “already pulling the information back and forth” says Chris Henry, CEO of integration firm Cenero.
“It only makes sense to bring that together, aggregate it and present it in digestible bites.”
There is something to what Henry says. His Malvern, Pa.-based integration firm has been averaging 30 percent year-over-year revenue growth for the past 15 years. No, it’s not 100 percent driven by its commitment to including business data delivery in its manages services offerings. But it certainly does enhance the value that is being provided to its customers.
At this point, integration firms like Cenero that are providing business data to customers are unique. That is expected to change. “As what I call the commodity curve continues to move up the ladder in our systems integration business and there’s no reason to expect that it won’t, if not accelerate, it becomes less and less about the equipment and more about the information you’re getting and what you’re doing with that equipment,” Henry says
Related Webcast: How to Understand Business Data and Implement It
Consider that Kramer Electronics launched Kramer Control, positioning it as a data analytics machine that comes in the form of an automation platform. Clearly that’s a company that sees more value in providing business analytics than in providing traditional automation.
This all begs the question: Is your company equipped to provide business data to your customers and earn additional revenue opportunity?
Take our four-question quiz to find out