Developing a Strategic Plan for a Digital Signage Network

Free webinar outlines keys to a successful digital signage strategy, ways to understand the ROI of your installation and looking beyond physical aspects of the job.

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Digital Signage Strategy

We’re only a few weeks away from the 2018 Digital Signage Expo in Las Vegas, the annual showcase of the growing industry that has seen advertising and interactive displays splashed across almost any surface you can imagine—and a few you never would have believed.

And, as large and successful as DSE has become over the years, there are still plenty of AV integrators who haven’t dipped their toes into that lucrative market, whether they think they don’t have the opportunity to do digital signage work or they don’t know how to get started.

Like any project an AV integrator takes on, a digital signage implementation takes a lot of planning and strategizing to be successful. In this free Commercial Integrator webcast, we’ll look at digital strategies needed when deciding on your overall plan, selection of hardware and software components, outlining your content and support plan, and helping come to a solid ROI/ROO strategy.

These days, digital signage is ubiquitous, from the retail market to corporate offices to college campuses to health care centers and beyond. Digital signage doesn’t have to be the record-setting large-scale boards, but can be wrapped around a pole and create an experience that’s much more interactive and eye-catching than a static billboard.

The panelists on this webcast come from the hardware, integrator and software space and will deliver key strategic ideas and plans to help make your project successful.

In this free one-hour webcast, you’ll learn:

  • Keys to a successful digital signage strategy
  • What to plan for pre- and post-installation
  • Ways to understand the success of your implementation
  • Looking beyond the physical aspects of your implementation

Webcast moderator Craig MacCormack, editor-at-large for Commercial Integrator, will steer the discussion among Richard Ventura, VP of strategy at NEC Display Solutions; Jay Leedy, subject matter expert for the Diversified Digital Media Group; and Ken Goldberg, CEO of Real Digital Media a Stratacache Company.

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Developing a Strategic Plan for a Digital Signage Network