Let’s talk about missed opportunities. The last thing you want for your business is for it to let an opportunity that’s well within its grasp slip by and be grabbed either by direct competitors or new competitors from an outside market.
Integration firms are very much at risk of letting slip by an enormous opportunity created by their customers’ need to create, manage and distribute video content. The definition of a “broadcast” integrator or solutions provider had changed significantly in recent years. No longer is video content the domain of traditional media clients.
Corporate customers are creating and distributing content for training, human resources, promotional and countless other purposes. Meanwhile, higher education, K-12, house of worship, health care, government, retail and hospitality customers all have increasing video content needs.
Demand for what’s sometimes called “light broadcast” solutions is a signature opportunity for integration firms, but only if they are equipped to help their customers. This free webinar walks integration firms through the equipment and training they need to solve their customers’ content creation, management and distribution needs.
CI editor Tom LeBlanc is joined by experts by camera-manufacturer Lumens Integration who will address best practices for video capture; Roland who will highlight the production side and how to choose the right switcher for an application; and MediaFusion who will focus on content delivery and content management.
Webinar attendees will walk away with a game plan for solving their customers’ light broadcast needs and increasing their revenue as a result.
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