BrightSign probably feels it has the digital signage hardware part down.
The digital signage player maker’s recent wide-ranging refresh of its line certainly goes a long way toward addressing customers’ myriad digital signage hardware needs.
Hardware, however, is only the tip of the iceberg when it comes to delivering digital signage, acknowledged CEO Jeff Hastings while announcing the revamped player lineup.
“Ironically, we sell hardware. That’s our biggest source of revenue,” he told CI, “but only 20 percent of my engineering staff works on hardware. The rest is on the software side. That’s really where we see our value add.”
Delivering Content Management
The act of actually playing content is only part of what needs to happen in a digital signage deployment. Integrators should be delivering and customers often want help with content management.
That’s one reason why BrightSign partners with Appspace, a content management and delivery platform. Now it’s announcing that Appspace App for BrightSign devices supports BrightSign Series 3 XD and XT digital signage media players.
BrightSign’s new line of XD and XT players using BrightSign firmware version 6.2.63 have officially been tested and deemed Appspace-compatible.
This is Appspace. from Appspace on Vimeo.
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“We couldn’t be more excited that Appspace is now available for BrightSign’s enthusiastic customer base. BrightSign’s stellar performance and reliability makes them the only choice for so many digital signage solutions,” said Brandon Miles, Appspace’s CEO.
“Appspace is a formidable presence in the content management space, and the integration of our offerings speaks volumes about BrightSign’s commitment to integrate seamlessly with leading digital signage CMS platforms,” said Jeff Hastings, BrightSign’s CEO. “Appspace and BrightSign represent a best-of-breed solution for enterprise-level applications.”
The Appspace platform – used by customers around the world including seven of the top 10 Fortune 500 companies – is used in a wide range of use applications including workforce communications, guest communications and retail signage. Appspace provides a robust toolset for managing digital signage content. To learn more about Appspace’s platform, visit http://www.appspace.com.
BrightSign is widely regarded as the global market leader in purpose-built, extremely reliable, digital signage media players with the technology and horsepower to enable immersive digital experiences in virtually any setting. For more information about BrightSign’s portfolio of digital signage media players and companion software services, visit http://www.brightsign.com.
