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The New Roles of Buyers, Marketing and Sales

The New Roles of Buyers, Marketing and Sales

It’s time to shift several paradigms. Let’s begin with looking at how people buy today versus the recent past from a marketing and sales perspective.

pro AV News to Know

AV News to Know Sept 17, 2021: New Products, Cool Projects and People in New Places

In this week’s edition: new laser projectors, outdoor menu boards, touchless authentication, strategic alliances, promotions and more.

Hardware Security

Practical Advice For The Hardware Security Community

Researchers should emulate device firmware in order to study how devices work and look into their vulnerabilities.

Zoom Events

Zoom Announces New Devices, Features During Zoomtopia 2021

Zoom announced new hardware for Zoom Rooms and a ton of new features during its Zoomtopia 2021 event this week.

Mixed Reality Panther

Watch This Mixed Reality Panther Pounce Around NFL Stadium

Augmented reality technologies are creating immersive virtual fan experiences at sports stadiums, and we’re just at the tip of the iceberg.

Featured Resources

integrators school safety

An Integrator’s Role in Making Schools Safer

Learn how integrators can better position themselves to play a role in school safety with Chuck Wilson, CEO of NSCA and co-founder of PASS.

Choosing the Right Video Wall for Your Workplace

It’s becoming ever more clear that path forward for the modern workplace is a hybrid model. Employees will likely be splitting their time between a remote office and the company’s office space. As a way to bring folks back into the corporate office, now is the perfect time to invest in your technologies. Once confined […]

The 2021 Class of 40 Under 40 is Here!

Introducing the 2021 class of CI’s 40 Professionals Under 40! Each year Commercial Integrator highlights 40 integration professionals under 40 years old making an impact in their organizations.

Featured Projects

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Latest News

Shure

Shure Releases IntelliMix Room Denoiser

Shure’s IntelliMix Room Denoiser is a new artificial intelligence-powered solution designed to eliminate random noises that disrupt meetings.

pro AV News to Know

AV News to Know Sept 17, 2021: New Products, Cool Projects and People in New Places

In this week’s edition: new laser projectors, outdoor menu boards, touchless authentication, strategic alliances, promotions and more.


SDVoE Alliance Announces Update To AV Education, Training Platform

The SDVoE Alliance has updated to the SDVoE Academy with new features designed to make the platform easier to use.


Study Suggests Most US Businesses Have Reduced Office Space

Nearly 70% of the businesses surveyed have permanently closed some or all of their office space since March 2020, Digital.com survey says.


NETGEAR and Vuwall Partner To Enable Next-Generation Video Wall Deployments

NETGEAR and VuWall to provide software and hardware to facilitate network configuration, source management and content distribution in an AV-over-IP network.


The New Roles of Buyers, Marketing and Sales

It’s time to shift several paradigms. Let’s begin with looking at how people buy today versus the recent past from a marketing and sales perspective.


Nureva XT Classroom Solutions Extend In-Room Experience To Remote Students

Nureva’s XT classroom solutions provide audio, high-resolution camera, and premium services for hybrid and HyFlex learning environments.


NAB, Citing Delta Variant, Cancels Nab Show 2021

All eyes are on other industry trade shows like InfoComm as Delta variant concerns cause vendors to pull out and shows to cancel like NAB.


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From Our Editors

Remote Work

Study Suggests Most US Businesses Have Reduced Office Space

Nearly 70% of the businesses surveyed have permanently closed some or all of their office space since March 2020, Digital....
NextGen TV, NAB 2020, NAB Show

NAB, Citing Delta Variant, Cancels Nab Show 2021

All eyes are on other industry trade shows like InfoComm as Delta variant concerns cause vendors to pull out and shows to ...
Microsoft, benefits of microsoft 365 business and ROI

Microsoft Says Remote Work Hampers Productivity, Innovation

New Microsoft study of its own employees indicates remote work can stifle productivity and innovation.

From Our Community

How AV Integrators Can Become More Involved in the Future of Control Rooms

Datapath releases Aetria, a system to help AV integrators with design, management and operation of control rooms—wherever ...
SMC3

SNA Displays Stands Out in Direct-View LED Market Because of Their Approach

Integrators have loyalty to SNA Displays not only because of their craftsmanship, but also because of the way they ensure ...
technology service agreement best practices

What Every Technology Service Agreement Should Include

The technology service agreement defines more of a relationship than most firms understand. Here are some best practices.

From Our Sponsors

Techorating: How Technology and Imagination Can Transform Your Business-As-Usual

Many companies talk about the ability to wow existing and potential customers by giving them an unforgettable experience, ...
recruiting talent ProAV

How to Recruit and Retain ProAV Talent

Sandi Stambaugh, SVP of product management at Synnex joins us for three questions about recruiting and retaining talent in...

Why CCCP Chooses SNA Displays for LED Video Wall Projects

Scott Tomashek of CCCP appreciates SNA Displays for the relationships, quick response, and ability to work with his team t...