CharBett Strategies has launched a new Fractional Chief Marketing Officer (CMO) practice founded by AV industry luminary, Erica Carroll. CharBett’s Fractional CMO services are a strategic partnership allowing AV businesses access to professional marketing leadership at critical stages in their growth. CharBett Strategies executes proven strategy, planning, budgeting and oversight of marketing operations, including the management of internal teams or even other agencies. This allows brands to get the seasoned expertise of a CMO without committing to a full-time marketing executive.
“AV businesses need marketing strategies that are as cutting-edge as their technology. That’s where CharBett comes in. We provide top-notch, part-time CMO services that are designed for AV with tailor-made plans based on strategies that are always tied to specific business goals,” says Carroll. “Working with AV firms, we propel companies towards their most ambitious targets. No more one-size-fits-all approaches.”
Carroll’s extensive experience in the AV industry led to her founding CharBett Strategies. Over the last decade, she has cultivated her expertise in technical, training and marketing roles within the industry, including such AV companies as Mersive Technologies, Atlona and Digital Projection. Carroll’s extensive experience in product marketing and training enriches her approach, enabling her to offer nuanced insights and innovative solutions to her clients. She is a 2023 Commercial Integrator 40 under 40 and was nominated for 2023’s AV Pro of the Year Nominee by AV Magazine.
As a passionate advocate for the AV industry, she recently wrapped up a three-year term as AVIXA’s Content and Learning Committee Chairperson and currently co-hosts the Women in AV podcast. Carroll also plays a pivotal role in facilitating the annual Rosie Riveter Explores Pro AV fundraiser, which helps close the gender gap in AV and introduce girls interested in STEM to careers in the industry.
CharBett Strategies offerings include Strategy Sessions that dig into current tactics and streamline or amplify marketing initiatives, Marketing Consultation that helps teams with executive-level direction and priority setting, and full CMO services, in which CharBett turns ideas from the team’s C-Suite and/or board into actionable and measurable campaigns.
