CEDIA Expo Teams Up with 8K Association to Enrich Show Content

Published: June 27, 2024
Courtesy / CEDA Expo

Thanks to an expanded partnership with the 8K Association, this year’s CEDIA Expo will have more 8K-related content to help educate integrators on the significant role that 8K native, computer-generated and upconverted content will play in developing home theater systems.

The 8K Association, a nonprofit organization composed of key tech companies in the consumer and professional 8K ecosystem that seeks to educate and promote 8K technology, will take center stage at CEDIA Expo 2024, engaging with integrators, manufacturers, distributors and buying groups on the growing importance of 8K within the custom installation industry.

Citing Commercial Integrator’s sister-publication CE Pro’s own data, the custom installation community anticipated that nearly half (48.8%) of its growth in 2022 would be derived from audio and video-related applications and over 60% in 2023. As a result, 8K televisions, projectors and entertainment content present a key growth opportunity for the custom installation channel.

“While 8K technology is not new, its full potential has yet to be fully realized due to a lack of compatible content and distribution platforms,” says Juan Reyes, director of operations for the 8K Association. “However, the production community is now aggressively embracing 8K and recognizing its transformative capabilities. By joining forces with CEDIA Expo, we can engage industry professionals and provide them the knowledge and resources they need to navigate this evolving landscape.”

The 8K Association will sponsor a special session on the CEDIA Expo Smart Stage from 11:30 a.m. to 12:00 p.m. on Thursday, Sept. 5. The session will feature leading content creation executives.

In addition, the 8K Association will host a series of 8K content demonstrations throughout CEDIA Expo and the co-located Commercial Integrator Expo (CIX) in their booth (#C919) and distribute a new white paper about the 8K experience.

“We are excited to announce an expanded partnership with the 8K Association to elevate educational programming for attendees,” says Jason McGraw, CTS, group vice president for Emerald. “Through collaborative efforts and shared expertise, CEDIA Expo and the 8K Association aim to empower industry professionals to embrace the possibilities of 8K technology and accelerate future business opportunities for custom installation integrators, manufacturers, distributors and buying groups.”

Further details concerning 8K at CEDIA Expo and CIX, including other related events, are expected to be announced shortly, so stay tuned for our ongoing coverage of CEDIA & Commercial Integrator Expo 2024 to keep up to date.

CEDIA Expo 2024, co-located with CIX, will take place Sept. 4–7, 2024, at the Colorado Convention Center in Denver. Individuals interested in attending CEDIA Expo can register online. Non-CEDIA members should register before June 8, 2024, to receive Innovator Rate prices for show floor and training passes.

Another version of this article originally appeared on our sister-site CEPro on June 26, 2024. It has since been updated for Commercial Integrator’s audience.

Posted in: News

B2B Marketing Exchange
B2B Marketing Exchange East