EarthTronics Promotes Bill Liberto to VP Sales, Commercial Accounts

Published: June 27, 2024
Courtesy / EarthTronics

EarthTronics, the Norton Shores, Mich.-based provider of energy-saving lighting products, has promoted Bill Liberto to vice president sales for commercial accounts.

In his new role, Liberto will be responsible for growing and strengthening the company’s business position with commercial, industrial and municipal customers, contractors, builders and energy management companies across the United States.

“His background has been invaluable in helping EarthTronics quickly make inroads with many key customers, as well as in new markets,” says Kevin Youngquist, EVP of EarthTronics. “Throughout his career, Bill has demonstrated his ability to identify the most efficient lighting solutions for businesses, which will now benefit our customers and organizations nationwide,” he says.

Liberto has more than 30 years of experience in the lighting and electrical industry, of which three of those years were spent at EarthTronics. He formerly served as the Regional Sales Manager for EarthTronics. Prior to joining the company, Liberto gained experience at Riffle & Associate, Gobeille-Robinson, Rexel and 84 Lumber.

Bill Liberto expresses his excitement about his new position with EarthTronics by saying, “[It] enables me to offer our innovative energy-efficient lighting products that provide a positive economic and environmental impact for our customers across the country. EarthTronics has a great reputation in the market which makes it easier to sell our products.”

Liberto is a member of AEIC/Electrical League of Ohio, NECA, NEMRA and NAESCO. He earned a BS degree from Slippery Rock College in Pennsylvania.

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