Diversified, global technology solutions provider delivering immersive experiences, announced the expansion of its specialty offerings for live performance venues. Per the company, this will bring technical scale and creative partnership to a market primed for transformation.
Leveraging its expertise across sports, faith, media supply chain and IPTV, Diversified states that it now brings its full-service capabilities to theaters, performing arts centers, live music venues and immersive entertainment spaces.
Here, Diversified draws on decades of success designing complex, high-impact environments— from faith-based megachurches like Transformation Church to iconic landmarks like Madison Square Garden. As a result, it is uniquely positioned to help venues create audience-first experiences that blend artistry, technology and innovation like never before, says the company.
Diversified Appoints Aaron Beck to Lead New Initiative
To lead this initiative, Diversified announced it has appointed Aaron Beck as director of live performance venues. According to the integrator, Beck brings more than 25 years of experience in live audio, production design and systems integration for brands such as Disney Theatrical Productions, Cirque du Soleil and Solotech, contributing to some of the most renowned performance venues around the globe.
“The venues that will stand out and succeed in an evolving market will be built around fully integrated, technology-enabled experiences — not piecemeal production,” says Tim Corder, VP at Diversified. “With Aaron’s leadership, we’re strengthening our ability to design and build end-to-end environments that support the experiential entertainment today’s audiences expect.”
According to the company, Beck joins Diversified at a time when the live performance venue market — largely served to date by touring companies that dabble in integration — is primed for disruption.
Beck sees the opportunity clearly: “Venues today need more than gear — they need partners who understand how to merge art and innovation into experiences that resonate,” he says. “Diversified is the only firm I’ve seen that can architect a vision, execute at scale, and still preserve the artistry that defines great performance spaces.”
Addressing Future of Live Performance Events
While many providers offer partial solutions, Diversified adds that it specializes in delivering a result: fully integrated technology environments focused on the art of systems integration at the highest levels. The company says it has led advancements in immersive loudspeaker systems across diverse venue types, pioneered cinematic video innovation for broadcast and OTT delivery platforms like YouTube and Netflix, and developed groundbreaking live extended reality (XR) experiences that have redefined audience engagement.
“Diversified has always invested where the market is moving, not where it’s been,” adds Eric Hutto, CEO of Diversified. “This expansion reflects our belief that the future of live performance demands more integrated, scalable and audience-driven solutions — and we are positioned to deliver exactly that.”
