In this exclusive Q&A with Commercial Integrator, Audio-Technica hints at huge InfoComm 2024 show plans. Mark Donovan, applications engineering manager, professional markets, underlines the audio leader‘s highly consultative approach to working with channel partners like integrators and consultants. That consultative approach has informed functionality-enhancing firmware updates bowing at InfoComm 2024. He touches on those updates in this video interview, hosted by Dan Ferrisi, group editor, commercial and security, with Emerald.
Furthermore, Donovan provides some tantalizing hints about a new product that Audio-Technica will be rolling out. A next generation of a popular existing product, it incorporates a long list of improvements that the channel has clamored for.
It’s all happening at the Audio-Technica booth at InfoComm: Booth #C5619 in the Central Hall.
Audio-Technica Hints at Major InfoComm Announcements
In this eight-minute conversation, Donovan and Ferrisi talk about all of the following:
- Functionality-enhancing firmware updates to the Engineered Sound Wireless system, Audio-Technica’s DECT-band wireless system for commercial use, and the ATND1061 beamforming ceiling array microphone.
- In-booth demos and activations that give integrators and consultants an opportunity to highlight for their clients the benefits they’ll enjoy when they choose Audio-Technica.
- Audio-Technica and its foundational ethos to listen, pay attention and leverage information from the channel to deliver better, more highly sought solutions.
- How Audio-Technica will judge the success of InfoComm 2024 for the company after the show wraps up.
- Moreover, we cover lots of additional details!
Keep your browser pointed to Commercial Integrator in the days and weeks ahead as we continue our nonstop coverage of the big show and the leading vendors that will exhibit there. Those vendors will, of course, include Audio-Technica. Plus, we will have a lot more video Q&As, executive insights and show-floor previews.
Finally, be sure to visit the Audio-Technica booth, Booth #C5619, when you get to Las Vegas next month! It’s sure to impress.
