In this exclusive interview, Gary Plavin illuminates LAIA Technologies and its burgeoning on-the-ground presence in North America. Moreover, he emphasizes his bold vision for ensuring that the company makes a real impact for U.S. integrators and their clients.
Plavin, who serves as president of LAIA Technologies North America, sat down with Dan Ferrisi, group editor, commercial and security, Emerald, during ISE 2025 earlier this month.
Gary Plavin Talks LAIA Technologies and its Product Range
During their conversation (embedded below), they explore LAIA Technologies and its North American product range and value proposition, as well as Plavin’s proven success bringing European brands to the U.S. Indeed, Plavin can claim credit for bringing ASK LCD and projectiondesign to the Americas in past years. LAIA Technologies is, of course, a Spanish company based in Madrid.
For those unfamiliar with LAIA, it manufactures pan-tilt-zoom cameras to suit a range of applications, going all the way up to broadcast. Moreover, the company’s numerous software applications facilitate money savings and simpler integration. At ISE 2025, LAIA launched three major PTZ camera lines for U.S. customers, the first full American offerings of its solutions. These included the C-Pro, Broadcaster and Broadcaster Pro.
Tune into the full interview, embedded below, to learn more about LAIA Technologies, including
- Details about the well-known, well-respected individuals that Plavin has onboarded to build out LAIA Technologies North America. These include “Red” Fournier and George Meglio.
- The nuances, details and differentiators of the C-Pro, Broadcaster and Broadcaster Pro lines.
- How LAIA Technologies’ products ultimately pay for themselves, reflecting the brand’s commitment to delivering value.
- How LAIA Technologies is helping to democratize broadcast-caliber capabilities, bringing them to house of worship and other applications.
- The profound commitment that Plavin and his team have to embracing an integrator- and channel-focused mindset.
Watch the full conversation here below.
For more Commercial Integrator coverage from the big Barcelona show, check out our ISE 2025 hub page, which includes a comprehensive roundup of the show’s news, products and education content.
