Kramer, the Tel-Aviv-based, audiovisual experiences provider, has acquired Ashton Bentley, a U.K.-based provider of collaboration spaces. Kramer says the acquisition is a pivotal step in the company’s three-year strategy, elevating its capabilities and offerings in the unified communication and collaboration (UC&C) domain.
This strategic move enables Kramer to offer a complete audiovisual experience, providing everything from AV-enabled meeting room furniture and display mounts to advanced audiovisual technology products for hybrid conferencing. The acquisition also enables Kramer to offer complete meeting room solutions for enterprises in all markets. Providing fully integrated “out of the box” meeting room solutions, ensuring consistent, top-notch hybrid meeting spaces globally.
Ashton Bentley’s solutions are designed for simplicity, efficiency and scalability. Their installation process reduces the time and cost of setup from days to just a few hours. This ease of use is a testament to the deep integration knowledge and firsthand experience of Ashton Bentley’s leadership. The unique blend of diverse perspectives from their team, combined with a thorough understanding of the challenges faced by system integrators and the needs of global enterprises, has resulted in a user-friendly and easy-to-install AV solution, says Kramer.
Gilad Yron, CEO of Kramer, says, “We are thrilled to welcome the Ashton Bentley team to the Kramer family. This acquisition is another milestone in our investment and commitment to the unified communication and collaboration ecosystem. The Ashton Bentley ‘out of the box’ solution, alongside Kramer’s broad portfolio, offers a unique, fully integrated solution to further enhance the hybrid meeting experience. Any acquisition is about the people. I’m convinced that the cultural fit, enthusiasm, and passion the Ashton Bentley team brings will be an outstanding addition to the Kramer family.”
Ashton Bentley founders Roger McArdell, Roger Vinton and Tony Leedham, commented, “Joining forces with Kramer presents an exciting opportunity for Ashton Bentley. Kramer’s global market reach and product synergies will enable us to bring our innovative solutions to a broader audience. The whole team are looking forward to contributing to Kramer’s vision and continuing to push the boundaries of AV technology in the UC& C domain.”
