Audio-Technica Names Mark Humrichouser VP of System Solution Sales/Marketing for Americas

Published: June 17, 2024
Courtesy / Audio-Technica

Audio-Technica has announced the appointment of Mark Humrichouser as its vice president of system solution sales/marketing for Americas, professional products. In this new position, Humrichouser will spearhead sales and marketing initiatives for system solutions and professional products for all the Americas including the U.S., Canada and Latin America. Additionally, he will assume leadership of the broadcast sales department.

Humrichouser brings executive level experience in business development and leadership to Audio-Technica. He earned his degree in marketing from Radford University and most recently held the position of vice president of global sales at Shure Incorporated, and has previous management and sales experience at Sennheiser Electronic Corporation and Systems Wireless LTD. Reporting directly to the company’s President/CEO, Manabu Aoki, Humrichouser will chart a course for growth and innovation in the pro audio landscape.

Reid Peterson, executive director of system solution sales, and Gary Dixon, director of broadcast sales, will report directly to Humrichouser. Based on previous experience and market knowledge, Humrichouser will also influence the global product development process for pro products. From a sales perspective, Humrichouser has extensive experience in managing both external sales representatives and direct sales associates.

With a track record of accelerating growth and surpassing financial objectives, Humrichouser is poised to drive Audio-Technica towards a significant increase in system solution market share throughout the US, Canadian and Latin American markets, says Audio-Technica. His expertise in wireless systems products and applications will be instrumental in enhancing product visibility and utilization, further cementing the company’s reputation as an industry leader.

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