Panasonic Connect Co., Ltd. has reached an agreement on a strategic capital partnership with ORIX Corporation in regards to the company’s projector business and related operations. The two companies plan to establish a new company to operate the business aiming for continued growth.
Together with ORIX, Panasonic Connect will establish a new company based on its Media Entertainment Business Division (MEBD), aiming for further growth of the business. ORIX will hold 80% of the shares, and Panasonic Connect will hold 20% of the shares of the new company. After the capital partnership, products will continue to carry the Panasonic brand, and the new company will also use the Panasonic name for the time being, says Panasonic Connect.
Since the commercialization of its first cathode ray tube (CRT) projector in 1975, the company’s commercial projector and display business has launched a wide range of products utilizing proprietary device control technology. Over the past 50 years, Panasonic has built a reputation for reliability, securing a leading market share in the high-brightness projector market and establishing a presence in the visual solutions industry.
With today’s software integrations along with advanced hardware solutions, significant changes in the market have arisen due to the emergence of applied technologies and the demand for immersive experiences. In order to achieve growth and further market expansion going forward, the company says it has deemed that it will be necessary to strengthen operations and make continual investments.
Panasonic Connect and ORIX to Launch New Projector Business in April 2025
Panasonic Connect and ORIX have determined that further growth can be achieved by leveraging the former’s technological expertise and customer base, along with the investment power ORIX holds and the knowledge and experience cultivated through business investments in numerous companies, including manufacturing and large corporations.
ORIX is a corporation that engages in diverse financial services. Through this capital partnership, the company aims to leverage ORIX’s wealth of business investment experience and pursue strategies for organic growth, along with continuous investment for technological development in hardware technology and the construction and execution of strategic alliances on a global scale.
In April 2025, the new company will be established out of the Media Entertainment Business Division of Panasonic Connect. Additionally, overseas subsidiaries will be established from the sales functions of that division in North America, Europe, China, Australia, Singapore and other regions to be operated by the new company. In Japan, Panasonic Connect’s Gemba Solutions Company will continue to handle domestic sales.
