Key Things to Know
- Avocor, an AUO company, is partnering with NowSignage, a cloud-based digital signage CMS provider.
- The partnership starts in the UK market, targeting education, enterprise and retail.
- A phased global rollout is planned for 2027.
- NowSignage software runs on the Avocor B-Series, which launched at ISE 2026.
- The joint solution removes the need for an external media player, which lowers total cost of ownership and simplifies installation.
What Is the Avocor and NowSignage Partnership?
The Avocor and NowSignage partnership is a new strategic alliance between Avocor, an AUO company and global provider of collaboration and communication solutions, and NowSignage, a cloud-based digital signage CMS provider. The initial focus is the UK market, targeting sectors where both brands already operate, including education, enterprise and retail. A phased global rollout is set to follow in 2027.
The collaboration brings together two brands with strong roots in the UK, the region that served as Avocor’s founding market a decade ago.
How Does NowSignage Work With the Avocor B-Series?
NowSignage software is compatible with the Avocor B-Series, the display line Avocor introduced at ISE 2026 as its entry into the business and commercial digital signage market. Integrators can load the NowSignage application directly onto the B-Series with immediate effect, so there’s no waiting on a separate certification step.
That tight integration is central to the value both companies are pitching to the channel.
What Are the Benefits for Integrators?
The main benefit for integrators is a joint solution that removes the need for an external media player. That reduces total cost of ownership, simplifies the installation process and cuts energy consumption by taking a device off the network.
“Launching the B-Series at ISE was a significant product milestone for Avocor,” says Dana Corey, global general manager at Avocor. “As a result, partnering with NowSignage ensures our customers have access to a leading, certified CMS platform for digital signage applications. One of the key benefits of this joint solution is that it removes the need for an external media player, a feature which reduces TCO by simplifying the installation process and reducing energy consumption by removing a device from the network.”
What Does the Partnership Mean for the Channel?
For the channel, the partnership goes beyond technical compatibility to include aligned support across sales channels, distributors and integrators. Both companies are jointly committing to a commercial strategy that combines resources and backs the partners doing the installation work.
“We are delighted to approve the use of the Avocor B-Series in combination with our platform,” says Charlie Zammit, head of product at NowSignage. “Our cooperation is set to go beyond just tech compatibility; we are aligning our channel support teams to help our partners deliver digital signage installations that feature less hardware complexity and faster installation times.”
Where Will the Partnership Focus First?
The partnership will focus first on the UK, spanning retail, business signage and wayfinding in the enterprise sector, and a growing set of higher education applications. Campus-wide communication, lecture hall signage and student information displays across UK universities represent a key opportunity for the two brands.
From there, the phased global rollout in 2027 will extend the joint solution to more markets.
