ADI is launching AVIS — the ADI Audio Visual Industry Summit — a bold initiative designed to deepen engagement across the AV ecosystem and reinforce its commitment to suppliers, integrators and customers. Purpose-built for the AV market, AVIS delivers an exclusive, high-impact experience focused on business growth, strategic alignment and meaningful collaboration. The company’s inaugural AVIS event will take place July 28 in Detroit, marking the first of four pilot events planned for 2026.
In developing AVIS, ADI set out to create an environment tailored specifically to C-suite executives and senior decision-makers within the AV community. According to Cynthia Menna, vice president and general manager of AV at ADI, AVIS is intentionally designed as a curated, boutique-style experience — one that elevates conversations and encourages deeper engagement.
“AVIS is about creating the right setting for the right discussions,” Menna says. “It’s an environment where leaders can engage directly with suppliers and peers, explore technology in more meaningful ways and focus on strategies that drive real business outcomes.”
What follows is a closer look at the strategic vision behind AVIS, how the program supports collaborative growth and what attendees can expect as the initiative launches and evolves.
ADI on the Strategic Vision Behind AVIS
AVIS was conceived as a focused initiative that reflects the continued maturation of the AV industry. As technology convergence accelerates and AV solutions become increasingly integral to enterprise and residential environments, ADI recognized the need for a program that addresses AV-specific challenges and opportunities at a senior leadership level.
Rather than a broad, transactional experience, AVIS prioritizes intentional participation and elevated dialogue. The program is designed to remove distractions, allowing attendees to concentrate on market trends, portfolio alignment and growth strategies that matter most to their businesses.
“At its core, AVIS is about being deliberate,” Menna explains. “We wanted to create a setting where key customer contacts and supplier partners can come together with purpose — to talk about where the AV market is heading and how we grow together.”
How Will ADI and AVIS Foster Collaborative Growth?
Business enablement sits at the heart of AVIS. By bringing together senior leaders from across the AV value chain, ADI aims to accelerate relationship-building and unlock new growth opportunities.
Menna summarizes the objective succinctly: “It’s about creating relationships, making introductions and enabling our customers, our suppliers and ADI to grow together.”
AVIS facilitates one-to-one and small-group interactions that are difficult to achieve in larger, less focused environments. These conversations are designed to foster trust, surface new partnerships and identify opportunities for collaboration — ultimately helping attendees leave with clearer paths to revenue growth and innovation.
ADI Designing AVIS to Be AV-Focused
While ADI as an organization sits at the intersection of AV, security, datacom and smart technologies, AVIS is intentionally AV-specific. This singular focus ensures that every element of the experience — content, demonstrations and networking — is directly relevant to AV professionals and decision-makers.
“This is a case where less really is more,” Menna notes. “AVIS allows people to walk in and immediately feel that this event is built for them and for their business.”
The result is an undiluted AV experience that saves time, sharpens conversations and enhances the overall value of participation.
Experiential Demonstrations and Premium Networking
True to ADI’s commitment to innovation, AVIS emphasizes experiential technology demonstrations that allow attendees to engage with products as they are meant to be experienced. Plans include immersive audio environments and focused demo spaces that give suppliers the opportunity to tell their technology stories in impactful ways.
Networking at AVIS is equally intentional. Each event features exclusive, invite-only experiences designed to bring attendees together in relaxed yet premium settings. For example, the Detroit launch will include a private-suite outing at a Detroit Tigers game — an opportunity for industry leaders to connect, unwind and build relationships outside the showroom floor.
“These curated moments are where meaningful connections really happen,” Menna says. “They create space for authentic conversations among top-tier executives.”
What Are the Dates and Locations of the ADI AVIS Pilot Program?
ADI is launching AVIS with four strategically placed events during the second half of 2026, ensuring strong geographic coverage across key U.S. markets:
- Detroit – July 28
- Dallas – August 19
- Boston – September 23
- Los Angeles – Mid-to-late October
This four-month rollout underscores ADI’s confidence in the program, while also allowing the team to gather insights, measure success and refine the experience. Looking ahead, ADI anticipates expanding AVIS to four to six events annually, with locations rotating to ensure broad accessibility.
Built from the Voice of the Customer
One of the strongest indicators of AVIS’s potential impact is its origin. The program was shaped directly by feedback from ADI’s partners — customers and suppliers who expressed a desire for a more focused, executive-level AV experience.
“AVIS is a direct result of listening to our partners,” Menna says. “It’s our way of taking the voice of the customer and the voice of the supplier and turning it into something tangible.”
ADI plans to keep that feedback loop active, using attendee input to continuously enhance the program and ensure AVIS delivers increasing value over time.
ADI is Looking Ahead to the Future of AVIS
With the launch of AVIS, ADI is creating a new premium forum for the AV community — one built on focus, exclusivity and strategic collaboration. By aligning senior leaders, innovative suppliers and a clear AV-only mission, AVIS is positioned to help shape the next phase of growth in the AV integration market.
For AV executives seeking deeper partnerships, sharper insights and access to industry influencers, AVIS represents a compelling new destination.
For more information about AVIS, contact ADI.
