Ahead of InfoComm 2026, Geephon, the global manufacturer of high-performance, commercial LCD display solutions, has announced further expansion into the North American market.
In an exclusive interview with Commercial Integrator, Alan High, North American senior business development manager, Geephon, dives into the expansion plans as well as explores the manufacturer’s offerings at Booth C9178.
Read on to learn all about Geephon’s presence at InfoComm 2026!
Commercial Integrator: Geephon is expanding into the North American market at a time when there are already many display manufacturers competing for attention. What makes Geephon different?
Alan High: Geephon focuses on their core competency — manufacturing LCD displays for challenging environmental conditions. Geephon is not trying to be “just another display manufacturer.” We’re focused on solutions based digital signage that improves panel performance and longevity. That’s been a major shortcoming for the industry for a while.
A lot of companies can manufacture screens. Performance in challenging environmental conditions requires technological advancements and innovation in multiple areas. It’s designing a superior heat management system, using local dimming to reduce power consumption and improve panel contrast along with incorporating superior glass coatings. It’s the combination of all these elements that enables our displays to perform and last, even in the most challenging conditions.
Our goal is to combine direct-to-factory value as a true LCD manufacturer with localized support and real relationships in the North American market. That’s where we believe the industry is underserved and we can assist
CI: Many buyers still view overseas display manufacturers as commodity providers. How is Geephon working to change that perception?
Alan High: We’re intentionally building our North American strategy around the products, the people and partnership support.
We’re investing in regional representation, rep firm relationships, customer engagement and field operations support because integrators need more than a product catalog. They need confidence that someone will answer the phone, help troubleshoot issues, support deployments and stand behind the project after installation.
That’s especially important in commercial AV where timelines are tight and reputations matter. We understand that integrators are putting their name on every project they deliver. We take that responsibility seriously.
CI: What specifically does Geephon offer North American integrators beyond the hardware itself?
Alan High: Flexibility, size and accessibility are two major advantages for us.
Because we work closely with manufacturing and engineering, we can often respond faster to customization requests, gauge environmental requirements, brightness specifications, or deployment challenges. We are large enough to scale any project and be highly competitive but nimble enough to provide rapid turnaround and support.
At the same time, we’re building a stronger North American presence to support customers locally. That includes channel relationships, sales support, project collaboration, and technical guidance throughout the deployment lifecycle.
We want partners to feel like they have direct access to the people who can actually make decisions and solve problems.
CI: Geephon has highlighted ruggedized and high-brightness display solutions. Why is that segment important?
Alan High: The LCD exterior display market is littered with product failures and displays that don’t perform over their intended life span. Integrators are increasingly being asked to deploy displays in demanding environments like storefront windows, transportation hubs, outdoor enclosures, quick-service drive-thrus and public-facing spaces with heat, glare and environmental challenges. They need to have confidence that those products will perform as intended.
We know from experience that incorporating the correct combination of technologies delivers long-term durability and performance.
Geephon has invested heavily in display engineering designed specifically for those environments, including developing advanced thermal designs, local dimming and high-brightness technologies that maintain performance in challenging conditions.
CI: How important are relationships and customer experience to Geephon’s growth strategy?
Alan High: They’re everything. Technology alone doesn’t build trust. Responsiveness does. Transparency does. Performance does.
We’re approaching the North American market with a partnership mindset. That means listening to integrators, understanding project pain points and supporting them before, during and after deployment.
We also recognize that many partners are looking for alternatives in the market, not just because of pricing, but because they want more agility, communication and collaboration directly from manufacturers.
Our goal is to be known as a company that is easy to work with and committed to helping partners succeed.
CI: What message would you like integrators and AV professionals to take away about Geephon?
Alan High: Give us the opportunity to have a conversation. Ask questions and get to know us!
Yes, we manufacture LCD displays. But we’re also building partnerships. We understand the North American AV market values service, reliability, accountability and long-term support just as much as product performance. That’s what we’re building here.
We’re committed to supporting our partners locally and proving that Geephon belongs in the conversation alongside established commercial AV manufacturers, not as a commodity supplier, but as a trusted technology partner.
Stop by the Geephon booth # C9178 during InfoComm 2026 for a hands-on demo and to chat with our team!
