Axis Communications Expands Texas Footprint with Dallas Experience Center

Published: May 9, 2024
Courtesy / Axis Communications

Axis Communications celebrated the grand opening of its latest Axis Experience Center (AEC) in Frisco, Texas, on Wednesday, May 8.

The new Dallas-area facility replaces the original Irving AEC location with “a larger, state-of-the-art facility built to accommodate the need for a greater Axis presence in north Texas and to better serve customers as the Axis product portfolio expands and its partner ecosystem grows,” according to the company.

The space also offers additional meeting space with plans to expand staffing in the future, Axis says. The company also has an experience center in Houston.

The new experience center will serve various industries across north Texas such as defense, financial services, healthcare and information technology offering localized on-the-ground support and opportunities to demo Axis technologies across video, audio, access control, and analytics, as well as solutions offered by Axis technology integration partners.

More About the Dallas Axis Experience Center

Dallas is the third most populous city in Texas and “a center for technological innovation” as well as the home of the corporate headquarters of approximately 6,000 companies, resulting in the DFW metropolitan economy being the fourth-largest in the U.S.

The new Axis AEC “will integrate itself into the community not only as an economic driver, but as a technological visionary as well,” according to the company.

The new 15,000-square-foot Axis Experience Center is double the size of the former Irving facility, with a completely different style and unique features from other AECs, including:

  • Solutions Theater where visitors can see different Axis technologies working together under one software solution (AXIS Camera Station), as well as an Interactive Solutions area where visitors can engage in hands-on learning around how Axis products actually work together.
  • An Image Usability Lab, which includes custom displays to demonstrate how Axis solutions perform under challenging scenarios.
  • A dedicated Demo Room with a large-screen videowall to review footage captured by Axis devices.
  • Analytics Alley, showcasing many of the different analytics Axis offers to enhance security systems.
  • The Partner Pavilion, highlighting third-party vendor technologies that work well with Axis products and provide solutions for difficult applications.

“Axis is excited to expand into one of the most prominent business hubs in Texas, bringing our world-class security technologies and expert support to local organizations across industries,” says Steve Stanberry, business area director, south central at Axis Communications.

“We look forward to meeting and working with local enterprises to enable enhanced safety and security efforts in addition to increased business value,” he says. “With this grand opening, we’re proud to further our core mission of fostering a smarter, safer world with state-of-the-art technology solutions.”

Axis Communications, along with local partners, customers and stakeholders, celebrated the Dallas AEC grand opening with a formal ribbon-cutting. The grand opening event featured tours of the space led by Dallas-area Axis staff, live country music and appearances by Dallas Mavericks mascot, Champ, and Dallas Cowboys mascot, Rowdy.

The Dallas AEC is located at 17 Cowboys Way, Suite 700, Frisco, TX 75034. To schedule a time to tour the new Axis Experience Center or to learn more about the facility and its resources, please email

Another version of this article originally appeared on our sister-site Security Sales & Integration on May 8, 2024. It has since been updated for Commercial Integrator’s audience.

Posted in: News

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