Vertically Oriented Videoboard Added to W Hotel in Dallas’ Victory Park

Published: June 24, 2024
Courtesy / SNA Displays

The W Hotel in Victory Park, a thriving destination entertainment and dining hotspot in the heart of Dallas, recently got an exterior upgrade with the addition of a vertically oriented LED videoboard from SNA Displays. The 31 foot 6 inches tall x 12-foot 7-inches wide large-format display is one block from American Airlines Center and overlooks the intersection of Museum Way and N. Houston Street, showing digital-out-of-home (DOOH) content to traffic headed towards the arena.

Owner representative and strategic advisor Sensory Interactive provided technology selection and procurement services on behalf of Asana Partners, choosing SNA Displays to provide its 10 mm EMPIRE™ Exterior video display technology.

Sensory Interactive has served as a strategic partner and executor at Victory Park for more than 15 years. The firm helped their client refresh the original platform at the end of its life, implement an initial expansion, and now further expand the experience and value of the Victory Park Dynamic Real Estate platform at the W Hotel.

Featuring a resolution of 960 x 348 pixels, the new LED video display processes more than 368,000 pixels. Elevated Systems, Inc. provided installation services.

To check out previous Commercial Integrator coverage of SNA Displays, check out our website archives.

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